The Movement
What if your clothes never became waste?
Proudd is building a new generation of clothing designed to be worn, loved, returned, recycled and born again.
Wear it. Return it. Recreate it.
Why Proudd exist?
FASHION HAS A WASTE PROBLEM.
WE DECIDED TO DESIGN IT OUT.
Most clothes are still designed with an end: they're made, worn and eventually thrown away.
Proudd starts somewhere else.
We design every garment with its next life already in mind.
